"One exhibit which attracted a great deal of interest in last Thursday's parade was the huge melon tied on the front of Gordon Bateman's truck, which was being driven for Bradford Seed House.
The melon, which weighed 115 pounds, was over five feet long and more than 1 foot in diameter. It was not grown here but was brought in by a traveller for seeds, selling to Bradford Seed House.
This traveller informed that the melon is of the gourd variety and is known as the Zucca Melon. It is used to make Christmas peels and cherries.
After the parade was over a policeman's whistle stopped the Bateman truck at Yonge and Queen and the officer halted traffic while he examined the melon, he being just as curious as many others watching the parade.
The melon in shape and colour slightly resembles the vegetable marrow."

Article about the history of Harvey's business - the Bradford Seed House building

Bradford Seed House float in Bradford's Centennial Parade on Holland St. W. The car is a 1917 Ford Touring, owned and operated by George van Nostrand. Harvey W. Curry is in the passenger seat and Mandy and Wally Hunt are in the rear seat. Beside the car is a man dressed as the Planter's Peanut.